A website with a good search engine ranking will be listed on the first page of Google and other search engines such as Bing and Yahoo! There are tools and techniques that help achieve this and the process of employing these has become known as search engine optimisation or SEO for short. In essence, SEO is a process in which you are trying to make your website ‘google friendly’ so searchers see your site before those of your competitors.
Black Hat or White Hat?
There are some underhand ways to do this known as Black Hat SEO, but it is best to stick to an ethical approach – White Hat SEO – as Google is likely to find you out and blacklist – plus Black Hat SEO is basically a spamming approach and no-one likes spammers. Best to keep wearing the white hat. Google have their own their own starter guide to SEO which is definitely worth a look at, and it’s a good idea to keep up with their thinking, and a good place to do that is at Search Engine Land.
What does Google like?
Google and the other search engines like certain things about websites. Google increasingly says that a good quality website with relevant content is vitally important, but how does it tell? Google has robots that trawl the net assessing websites for relevance (using a complex and ever-changing algorithm). It looks at things such keywords, links and the names of images. Google also likes fresh content and the use of social media.
In the next post, I look at the steps to SEO success.