True to his word of a few weeks ago, in a post entitled, Another Step to Reward High-quality Sites, Google’s webspam supremo, Mike Cutts, has said:
In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content …….our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.
It will be interesting to see what impact this has. He gives some examples in his post of the black hat techniques Google is trying to combat through this change, which are very blatant ones involving keyword stuffing and link schemes. If that’s all that is affected, and it could be a big if, then there should be no problem for most sites. He goes on to say:
We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites.
So that’s all good – compelling websites it is again. Finally, is it just me, or does he tend to over-use the word ‘webspam’?